Our Story, Our Why, Our Collective

Welcome to Highland Country Collective – where country pride meets purpose-built apparel.

We’re a small Australian start-up born from a love of wide open spaces, early mornings, and a lifestyle that’s as honest as the people living it. Our goal? To create clothing and accessories that feel real, last long, and tell a story—yours and ours.

Each piece in our range is designed with intention. From classic tees to stubby coolers and car flags, everything we offer reflects the everyday spirit of country living—simple, strong, and unapologetically proud. We’re all about quality over quantity, which is why many of our products are made to order. It’s our way of reducing waste, staying hands-on, and delivering gear that’s built to go the distance.

STILL STRONG: Clothing With a Cause 

One collection especially close to our hearts is STILL STRONG—a range designed to raise awareness around stillbirth. It’s more than a name; it’s a conversation starter, a tribute to those who’ve experienced unimaginable loss, and a commitment to change. With every STILL STRONG piece, we honour the stories that often go unspoken and stand in support of the families walking this road.

How did the Collective Form?

Highland Country Collective is more than just a name — it’s a shared purpose. The word Collective represents the partnership behind the brand: owners Kirstie and Brad, who have come together with a united goal to raise awareness for stillbirth through meaningful, country-inspired apparel.

While building Highland Country Collective, both Kirstie and Brad also continue to grow their own photography businesses.

Brad runs Country Rumble & Co, specialising in high-impact drone photography that captures the vast beauty of Queensland, specialising in Events.

Kirstie owns Kirstie May Photography, focusing on event and automotive photography with a storytelling edge.

Together, they bring creativity, lived experience, and a strong sense of community to every piece they design — honouring little lives and helping others feel seen through the power of purpose-led clothing.

Whether you’re out working the land, kicking back at home, or carrying your story with quiet strength—you’re part of the Collective.

Thanks for being here. Your support means more than you know.